A Ready-Made Games Platform. Full Flexibility.
Playground combines a high-quality games portfolio with content management, audience management, subscription, monetisation and deep technical integration.
Publishers get a ready-made games platform that can be run with minimal effort of their own – while keeping the option to manage games, content and access rights themselves and to develop the offering individually.
The Portfolio
High-Quality Games and Puzzles – Individual for Every Publisher Brand.
Playground offers a strong and continuously developed portfolio of puzzles, casual games, word games, quizzes and daily challenges. Engagement features such as Streaks, Leaderboards, statistics and archives create additional reasons to return.
This creates recurring use rather than isolated play sessions.
Your Own Visual Worlds
Visually rich games such as Solitaire, Mahjong or Double can be designed with your own graphics and themed visual worlds – matching the brand, editorial topics, seasonal occasions or special events.
Your Own Terms & Content
In word games and quizzes, publishers can integrate their own terms, topics and editorial content.
This creates games with a direct link to the publisher’s own brand, content and audience.
Bespoke Game Development
If a publisher needs a game of their own or a special format beyond that, kr3m also develops individual games to the publisher’s requirements on request.
From the proven portfolio through customised games to bespoke game development.
Collaboration
Ready-Made Platform. Full Control.
Publishers decide for themselves how much they take on operationally.
Ready to Use
Playground can be run with minimal effort of your own.
Publishers without their own games desk or additional operational capacity can build and run a high-quality games offering this way.
Manage It Yourself, if You Wish
Through the central CMS, publishers can manage their games offering themselves, control content and access rights and integrate their own editorial content.
The platform takes work off the publisher’s hands without taking away control.
Integration
Core Platform Capabilities
Connect Games With the Editorial Product
CMS & Editorial Integration
Games can be integrated into websites, apps and e-paper as well as editorial contexts such as articles, topic pages, homepages and newsletters.
Publishers can bring their own content into quizzes, word games and other formats, making games an integrated part of their digital product.
Convert Anonymous Readers Into Known Users
Registration, Single Sign-On & Access Management
Playground can be connected with existing registration and Single Sign-On systems. Publishers determine which content is available anonymously, after registration or exclusively to subscribers.
Recurring games engagement can be connected directly with the registration funnel.
Increase the Value of the Subscription
Subscription & Paywall
Playground integrates with existing subscription and paywall systems. Games, premium features, archives or additional content can be offered specifically to subscribers.
Games thus become an additional part of the digital subscription offering.
Monetise Reach More Effectively
Commercial Integration
Playground integrates with the publisher’s existing commercial infrastructure – including advertising, consent management and analytics.
Recurring use and additional sessions can be connected with the existing monetisation strategy.
Scale Content Efficiently
AI-powered Content Integration
Publishers can integrate their own editorial content into games and quiz formats. AI-powered functions help to turn existing content into interactive formats efficiently.
Additional games content can be created without setting up separate production processes for every format.
Manage Multiple Brands Centrally
Multi-brand & Tenant Management
Playground enables central management of games offerings for several brands and publications. Games, content and platform functions can be controlled through shared infrastructure while being adapted to each publisher brand.
A games strategy can thus be scaled efficiently across several digital products and brands.
Ways to Use Playground
A Platform That Grows With Your Strategy
Not every publisher starts from the same point.
Playground can grow with the publisher’s requirements and games strategy.
