Playground: built for Publishers and Media Houses

Games and Puzzles for Digital Publishing

Games and puzzles like Crossword, Sudoku, Solitaire and more word- and arcade-games have become a core component of digital publishing strategies. Playground is a modular publisher games platform that enables publishers and media companies of every size to launch a new games offering or expand an existing one. It drives recurring visits, audience engagement, registrations, subscriptions and the monetisation of digital reach.

A publisher's own games section running on Playground, shown on a tablet: a Sudoku feature, a subscription banner and a grid of games including Daily Crossword, Solitaire and Mahjong.

Trusted by leading publishers

BILD Le Monde The Mirror Süddeutsche Zeitung NZZ Blick FOCUS online Daily Express 20 Minuten FUNKE Mediengruppe Kurier stern Kronen Zeitung Daily Record News Publisher partner

What Publishers Say

A great opportunity for Le Monde to reach new users and ads business. Since the beginning of our partnership with kr3m we have been extremely satisfied with their product and gaming offer. It is also a pleasure to work with a partner in such a positive & collaborative mindset.

Le Monde Pierre Cirignano, Directeur adjoint diversification & partenariats

The Blick Group has benefited from kr3m’s expertise in online games and gamification campaigns for several years. This allows us to offer our readers and create a specific advertising environment for our customers. We look forward to our continued cooperation and exploring further opportunities with kr3m in this growing sector.

Blick Marcel Koller, Head of Content Promotion, Ringier AG, Blick-Gruppe

Working with kr3m is a breeze – their fast, data-driven, proactive team slots games straight into 20 Minuten, delighting readers and creating shared revenue with effortless ease. A true win-win!

20 Minuten Matthias Strodtkötter, Head of Product

With the premium games from kr3m, we offer our subscribers exactly the right added value that our sophisticated readers expect from SZ. The browser games from kr3m are a guarantee for stable reach and new customer contacts.

Süddeutsche Zeitung Andreas Friedl, Senior Product Manager

Beyond the daily news cycle

From additional content to a strategic business capability

High-quality games create recurring interactions beyond the daily news cycle. When deeply integrated into a publisher’s digital products and systems, they become more than an additional content offering: they become a strategic business capability.

Playground supports different starting points through one modular platform, enabling publishers to begin with the implementation that best supports their current objectives and expand as their strategy evolves.

20+

years of experience developing digital games and platform solutions for publishers

The modular publisher games platform

Playground

Audience engagement, registrations, subscriptions and monetisation — deployed fast, with minimal IT effort on your side.

30–50%

User retention

20+ min

Average session duration

+5%

Registrations from all visits

Proven with publisher partners such as BILD, Le Monde and The Mirror.

The complete Publisher Games Platform

Everything needed to run games as a business.

One modular platform. Start with the implementation that fits your current objectives and unlock additional capabilities as your strategy evolves.

High-quality games portfolio

Deep integration into existing publisher ecosystems

Integration of existing games possible

CMS for managing games and editorial content

Registration & Single Sign-On (SSO)

Subscription & paywall integration

Access management for anonymous, registered users and subscribers

AI-powered quiz creation

Branded user experience tailored to the publisher

Top-performing games

The most-played online games

The portfolio is deliberately short. A title earns its place in one of two ways: it ranks among the most-searched games on the open web, or it is among the most-played titles across our publisher partners’ portals. Games that do very little for either search traffic or daily engagement are left out — a curated set of proven performers builds habits that a long catalogue of filler never will.

A crossword grid with letter tiles.

Crosswords

Playing cards from a Solitaire deck.

Solitaire

Stacked coloured tiles forming matching pairs.

Double

Letter tiles spelling HAD, DAY and DAD.

HelloWords

A layout of Mahjong tiles.

Mahjong

A Sudoku grid partly filled with numbers.

Sudoku

A grid of numbered tiles doubling from 2 up to 128.

2048

A bee sitting on a honeycomb of hexagonal tiles.

Spelling Hex

A snake made of blocks winding across a board.

Snake

A grid of coloured gems in a match-three layout.

eXchange

A letter grid with a highlighted path connecting letters.

Word Lines

A question mark tile above answer options A, B and C.

Quiz

A cluster of coloured bubbles.

BubbleShooter

Chess pieces set up on a board.

Chess

Letter tiles spelling CONNECT.

Word Match

A grid puzzle with one continuous path linking numbered circles in order.

Connect numbers

All games are fully responsive, optimised for search engines, and designed for maximum daily engagement and dwell time.