Daimler Fleetboard „Drivers‘ League“
With the Drivers‘ League we developed a gamified application for truck drivers for Daimler Fleetboard. The goals were customer loyalty and image improvement of Fleetboard as well as satisfaction and performance improvement of the truckers. We gamified real data on the driving style of truckers from 16 countries and hundreds of fleets with high scores, awards and community. Since its launch, Fleetboard’s image has changed dramatically.